Our brief from Juliet Gellatley, the Founder of animal rights charity Viva!, was to produce a short, powerful video that shakes people into realizing the stark reality about the climate crises, including animal agriculture’s contribution. The video was edited and directed by PBN co-founder Robbie Lockie and made use of the vast archive of soundbites and stock footage that we have access to. Parts of the video were scripted to enhance the gravitas of the message and the production results in a heart racing experience.
Our brief from Juliet Gellatley, the Founder of animal rights charity Viva!, was to produce a short, powerful video that shakes people into realizing the stark reality about the climate crises, including animal agriculture’s contribution. The video was edited and directed by PBN co-founder Robbie Lockie and made use of the vast archive of soundbites and stock footage that we have access to. Parts of the video were scripted to enhance the gravitas of the message and the production results in a heart racing experience.