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What was the Brief?

Veganuary is a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Veganuary approached PBN to help maintain sign-ups throughout the entire year following their successful 2020 campaign. PBN agreed a monthly retainer for 6 months sharing several pieces of content on instagram, facebook, twitter, and the newsletter.

how did we do?

1.4m
Impressions from most popular post in 48 hours
10k
Average likes per post on instagram
200k
Average impressions per post on instagram

testimonal

What our client says

Toni Vernelli
,
Head of Communications and Marketing

Veganuary

(5 of 5) Perfect!

“Working with Plant Based News to promote our content and stories has been really productive for us, driving traffic to our website and sign-ups to our 31-day vegan pledge. They are very professional and took the time to understand our objectives (sign-ups rather than just brand awareness) and to explain the type of content that they knew would perform well on their platforms. I highly recommend working with them!”

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