Applewood Cheese

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What was the Brief?

Dairy giant Applewood cheese™ partnered with Plant Based News to promote it’s now best-selling dairy-free smoked cheese. The campaign consisted of a number of recipe videos produced by our talented production team, that were hosted on our YouTube channel. Editorial articles, as well as instagram and facebook posts were also part of the highly successful campaign.

how did we do?

Total views of 3 recipe videos
Total page views of articles + recipe on site
Total estimated campaign reach


What our client says

Lisa Harrison
Senior Brand Manager

Norseland Ltd

(5 of 5) Perfect!

“Our partnership with PBN has definitely been fundamental to the success of the product. It’s doing so well now I’m pulling any advertising for the next few months as we can’t keep up with demand!! Would love to work with you guys again next year – we may have another product by then too!”

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