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The World's Leading Vegan Media, News, & Health Education Platform.

Plant Based News is a multi-award-winning resource for the latest plant-based & vegan interest content. It is stuffed with vegan news, health education content, blogs, reviews, and much more. With a reach of 70 million people per month and a dedicated creative agency, we can create a custom campaign to share your product or brand with our highly engaged audience.

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Hello! Hello! Hello! Hello! Hello! Hello!

we are Plant Based News.

We are a global, multi-platform and award winning news, media and entertainment company. The go-to source for vegan news, culture and plant-based educational health content to a passionate and dedicated audience around the globe. Our total multi-platform audience generates: 70+ MILLION MONTHLY IMPRESSIONS.

who are Plant Based News readers?

Our highly-engaged and targeted readership breaks down into the following demographics:

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*Source: PBN Demographic Survey : March 2020 (Typeform)
67%

are vegan

69%

are female

82%

take supplements

46%

are from USA

44%

are from UK

What We do.

PBN is a multi-platform digital media publisher, working across a range of formats for both news and brand campaigns. We can share your products with our highly-engaged audience via:

The products we offer

01

Social

02

Video

03

Written

04

Display Ads

05

Newsletter

The power of  social media.

PBN has the largest combined social media following in the vegan news media niche. Our highly-curated, 24/7 social media service reaches people in every corner of the world (including a significant celebrity following).

ACCOUNT PERFORMANCE

70M
Monthly
Impressions
5.1m
monthly engagements
2m
total
FOLLOWERS
Example: PBN's YouTube account

Powerful & Shareable Video Content To Reach Thousands.

Use the power of the moving image to connect our targeted audience with your exciting brand. Visuals pack a punch, drawing people from around the world into your unique story.

PERFORMANCE (FACEBOOK+YOUTUBE)

22M
Monthly
Reach
2.5M
Minutes
Viewed
214k
Monthly
Engagement

Creatively written texts to tell your brand story.

Use good old-fashioned words to tell your story: whether it’s a punchy news story, or a long-form feature, we can craft the perfect vehicle to connect with our readers.

website performance

2.6m+
Monthly
Pageviews
250+
Articles
per month
75%
New website’s
Users
Example: PBN burger campaign

Native display Ads.

Make the most of our 5 million monthly page impressions with our banner ads. Designed by our in-house creative team, this is the ultimate way to improve brand awareness.

performance

1.2M
Average
IMPRESSIONS
1.2%
CTr

Our E-mail  Marketing Campaigns Hit The Mark.

Every week, our newsletter is sent directly to the inboxes of more than 55,000 highly-engaged readers. And we can further target who we’re sending to - crafting the perfect audience for your message.

campaign performance

30%
AVERAGE Open Rate
6.3%
AVERAGE CTR
55k
Subscribers

OUR CLIENT CASE STUDIES

Results that speak for themselves.

Viva!

(5 of 5) Perfect!

Viva! is a British animal rights charity focusing on promoting veganism, and is known for undergoing undercover investigations. Viva! approached PBN exclusively for our creative services. With our in-house design team, we have created some of Viva!’s most successful campaigns to date. Including a cinema ad and a viral social video with over 1m views on YouTube.

“The reaction to the ad campaign was overwhelmingly positive and PBN were, as always, a delight to work with”

Juliet Gellatley
,
Founder
,
Viva!

Veganuary

(5 of 5) Perfect!

Veganuary is a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Veganuary approached PBN to help maintain sign-ups throughout the entire year following their successful 2020 campaign. PBN agreed a monthly retainer for 6 months sharing several pieces of content on instagram, facebook, twitter, and the newsletter.

“Working with Plant Based News to promote our content and stories has been really productive for us, driving traffic to our website and sign-ups to our 31-day vegan pledge. They are very professional and took the time to understand our objectives (sign-ups rather than just brand awareness) and to explain the type of content that they knew would perform well on their platforms. I highly recommend working with them!”

Toni Vernelli
,
Head of Communications and Marketing
,
Veganuary

Switch4Good

(5 of 5) Perfect!

Switch4good is a non-profit organization focusing on educating people, especially athletes, about the benefits of a dairy-free lifestyle. Switch4good approached PBN to increase brand awareness through a monthly fixed retainer agreement lasting 1 year, occasionally adding additional budget for certain campaigns.

"Our relationship with Plant Based News has expanded our brand reach remarkably in the last year. The crew at PBN is sharp and they think outside the box, pushing buttons in people and in concepts that few have the courage to do and the results land on the champions podium every single time."

Dotsie Bausch
,
Executive Director
,
Switch4Good

Million Dollar Vegan

(5 of 5) Perfect!

Million Dollar Vegan is a well established non-profit that approached PBN originally to promote a one-off campaign for January 2020, however due to the huge success of the campaign, decided to maintain a partnership on a monthly retainer basis to continue brand promotion for 6 months.

“Working with PBN to share valuable information and news of our campaigns has not only been a very beneficial experience for us as an organization, but an effortless one as well. The PBN team stays in regular contact, to guide me on how we can effectively engage their wide audiences and get the best results out of our partnership. If you’re looking for a news platform that works to understand your organization, and that takes initiative in helping you to meet your objectives, then PBN is it.”

Naomi Hallum
,
Managing Director
,
Million Dollar Vegan

THIS™

(5 of 5) Perfect!

THIS™ has fast become one of the UK’s leading plant-based chicken and bacon alternative brands, often being dubbed ‘the most realistic’ on the market. When This™ first launched into the UK market with limited budget and resources, they partnered with PBN to increase brand awareness and grow their social media presence. PBN conducted a series of 3 giveaways over a 6 month period, which were accompanied by several promotional articles to generate further brand awareness, which were all shared on PBN social channels.

“It has been fantastic partnering with Giuseppe, Robbie & the rest of the PBN team and they’ve been incredibly supportive of our brand. We’re really selective about whom we run competitions with and are very happy with the increase in brand awareness and engagement as a result of the PBN giveaway”

Sophia Halberstam
,
Marketing Manager
,
THIS™

Norseland Ltd

(5 of 5) Perfect!

Dairy giant Applewood cheese™ partnered with Plant Based News to promote it’s now best-selling dairy-free smoked cheese. The campaign consisted of a number of recipe videos produced by our talented production team, that were hosted on our YouTube channel. Editorial articles, as well as instagram and facebook posts were also part of the highly successful campaign.

“Our partnership with PBN has definitely been fundamental to the success of the product. It’s doing so well now I’m pulling any advertising for the next few months as we can’t keep up with demand!! Would love to work with you guys again next year – we may have another product by then too!”

Lisa Harrison
,
Senior Brand Manager
,
Norseland Ltd

meet the PBN team

Klaus Mitchell
Founder & Co-Director
Robbie Lockie
Co-Founder & Co-Director
Maria Chiorando
Editor
Giuseppe Federici
Social Media Lead
Liam Giliver
Deputy Editor
Hugo Rut
Tech Lead
Rob Halhead
Graphic Designer & Artist
Elizabeth Yardley
Social Media & Illustration
Cameron Almeida
Video Editor
Grace Han
International Development Manager
Rohini Bajekal
Health editor
Jon Rogers
Video Editor
Ossian Arthur
Assistant Video Editor
Zac Bird
Food Editor
Shirin Lee
Financial Advisor
Phil Marriot
Podcast Editor & Audio Engineer
Kamran Mortazavi
Fitness Editor
Saoirse Clohessy
Video Editor

Let us Help you take your brand to the top!

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