Centre For Nutrition Studies

T. Colin Campbell's Centre For Nutrition Studies created the Plant Based Nutrition certificate backed by eCornell University. They came to PBN as were interested in generating more traffic for the course, which we assisted with via exposure through our social media platforms and website.

"We've developed a great partnership with Plant Based News. They generated over 10,000 email addresses for us when we wanted extra promotion for our online courses.”

Jenny Miller, Executive Director

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Viva! Cinema Advert & Social Media Ad

Viva! is a charity focusing on promoting veganism. PBN provides creative services for Viva! and has been responsible for some of their most succesful campaigns to date, including a cinema ad and viral social media videos.

“PBN are as always a delight to work with. Most recently for example, we asked them to produce two video ads on different aspects of coronavirus and they delivered! They were very efficient, creative and understanding of our brief. The results were fabulous with 526k views (watched to the end) of both videos with an £800 ad spend to promote each - meaning we could expand the campaign with confidence."

Juliet Gellatley

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Founder

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Veganuary

Veganuary is a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Veganuary approached PBN to help maintain sign-ups throughout the entire year following their successful 2020 campaign. PBN agreed a monthly retainer for 6 months sharing several pieces of content on instagram, facebook, twitter, and the newsletter.

“Working with Plant Based News to promote our content and stories has been really productive for us, driving traffic to our website and sign-ups to our 31-day vegan pledge. They are very professional and took the time to understand our objectives (sign-ups rather than just brand awareness) and to explain the type of content that they knew would perform well on their platforms. I highly recommend working with them!”

Toni Vernelli

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Head of Communications and Marketing

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Switch4Good

Switch4good is a non-profit organization focusing on educating people, especially athletes, about the benefits of a dairy-free lifestyle. Switch4good approached PBN to increase brand awareness through a monthly fixed retainer agreement lasting 1 year, occasionally adding additional budget for certain campaigns.

"Our relationship with Plant Based News has expanded our brand reach remarkably in the last year. The crew at PBN is sharp and they think outside the box, pushing buttons in people and in concepts that few have the courage to do and the results land on the champions podium every single time."

Dotsie Bausch

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Executive Director

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Million Dollar Vegan

Million Dollar Vegan is a well established non-profit that approached PBN originally to promote a one-off campaign for January 2020, however due to the huge success of the campaign, decided to maintain a partnership on a monthly retainer basis to continue brand promotion for 6 months.

“Working with PBN to share valuable information and news of our campaigns has not only been a very beneficial experience for us as an organization, but an effortless one as well. The PBN team stays in regular contact, to guide me on how we can effectively engage their wide audiences and get the best results out of our partnership. If you’re looking for a news platform that works to understand your organization, and that takes initiative in helping you to meet your objectives, then PBN is it.”

Naomi Hallum

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Managing Director

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THIS™

THIS™ has fast become one of the UK’s leading plant-based chicken and bacon alternative brands, often being dubbed ‘the most realistic’ on the market. When This™ first launched into the UK market with limited budget and resources, they partnered with PBN to increase brand awareness and grow their social media presence. PBN conducted a series of 3 giveaways over a 6 month period, which were accompanied by several promotional articles to generate further brand awareness, which were all shared on PBN social channels.

“It has been fantastic partnering with Giuseppe, Robbie & the rest of the PBN team and they’ve been incredibly supportive of our brand. We’re really selective about whom we run competitions with and are very happy with the increase in brand awareness and engagement as a result of the PBN giveaway”

Sophia Halberstam

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Marketing Manager

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Applewood Cheese

Dairy giant Applewood cheese™ partnered with Plant Based News to promote it’s now best-selling dairy-free smoked cheese. The campaign consisted of a number of recipe videos produced by our talented production team, that were hosted on our YouTube channel. Editorial articles, as well as instagram and facebook posts were also part of the highly successful campaign.

“Our partnership with PBN has definitely been fundamental to the success of the product. It’s doing so well now I’m pulling any advertising for the next few months as we can’t keep up with demand!! Would love to work with you guys again next year – we may have another product by then too!”

Lisa Harrison

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Senior Brand Manager

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