Califia Farms World Plant Milk Day 2020

What was the Brief?

World Plant Milk Day is an international day that celebrates plant-based alternatives to dairy milk. Plant-based milk brand Califia Farms sponsored our 2020 campaign. Originally founded by PBN’s Robbie Lockie, the campaign has gone from strength to strength since its inception in 2017. The goal for the 2020 campaign, which was in partnership with non-profit US charity Switch4Good was to increase awareness of both the benefits of plant-based milk as well as brand exposure for Califia Farms’ new product line.

RESULTS
The pre-roll ad received a staggering 1,506,762 views and has been shared widely.

What was the Brief?

World Plant Milk Day is an international day that celebrates plant-based alternatives to dairy milk. Plant-based milk brand Califia Farms sponsored our 2020 campaign. Originally founded by PBN’s Robbie Lockie, the campaign has gone from strength to strength since its inception in 2017. The goal for the 2020 campaign, which was in partnership with non-profit US charity Switch4Good was to increase awareness of both the benefits of plant-based milk as well as brand exposure for Califia Farms’ new product line.

Return of Investment
The pre-roll ad received a staggering 1,506,762 views and has been shared widely.

The Performance

No items found.

Return of Investment

The campaign was our biggest yet, reaching 313 million people with the help of our designated PR company. You can see the full report here.

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The Performance

No items found.

Return of Investment

The campaign was our biggest yet, reaching 313 million people with the help of our designated PR company. You can see the full report here.

Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

The Performance

No items found.

Return of Investment

The campaign was our biggest yet, reaching 313 million people with the help of our designated PR company. You can see the full report here.

Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

The 4 week campaign had a combined promotion of social content across native and purchased media, thanks to our fantastic public relations team. We came up with a wide selection of assets, a few of which can be viewed here.

CASE STUDIES

What our clients say

Tom Bursnall
,
Director
MIAMI BURGER

(5 of 5) Perfect!

“It has been a no-brainer for us to work with PBN when we want to push any big announcements. Their professionalism and collaborative approach is greatly appreciated - and they always offer advice when needed. Without question, their platform’s engagement stands out from other outlets in the space.”

Tom Bursnall
Damien Clarkson
,
Co-Founder
THE PACK

(5 of 5) Perfect!

“Within hours of the promotion, we have had nearly 20 sales and over 1000 new followers on instagram, which is the most from a single activation. I really think the in-depth high quality production of the piece from start to finish has had a great impact. Can't wait for all the work we are doing together in the future.”

Damien Clarkson
Nzinga Young
,
Short form content creator

(5 of 5) Perfect!

“I started working with Plant Based News in early 2021 after making reels that utilized trending sounds to reference common vegan issues. They grew in popularity and Robbie from PBN offered to repost some of my reels onto their IG page. PBN had just hit 1 million followers at the time and each repost of my content gained me 1000-3000 new followers per video in a 48 hour period. In the past year, I'd say they are responsible for at least 20% of my current followers. PBN was excellent about selecting videos that would work well for their audience, tagging creators early in the caption so their pages are easy to find, pinning the comment of the creator to bring more attention to their page, and adding the reel to their IG story to attract additional views. It's been a wonderful partnership and I'm forever grateful to PBN for their early support of my page.”

Nzinga Young
Jane Velez-Mitchell
,
Founder
UnchainedTV

(5 of 5) Perfect!

“We are so thrilled to be partnering with Plant Based News. As our official 2022 corporate sponsor, they are incredibly strategic and one of the most effective news media outlets out there. When they get involved in a campaign - it goes viral!”

Jane Velez-Mitchell
Matt Done
,
UK General Manager
Planted

(5 of 5) Perfect!

“When the decision was made to enter the UK market we were looking for a trusted media partner to help us drive mass awareness immediately and most importantly in an authentic and genuine way. This is why we were so pleased Plant Based News were open to a partnership. With their passion, expertise and drive to shift consumer behaviour, we are confident that we will be a collective force for good for many years to come.”

Matt Done
Sophie Armour
,
Communications Manager
Good Food Institute Europe

(5 of 5) Perfect!

“Plant Based News were great to work with as we promoted a new job opportunity at GFI Europe. The team were able to deliver excellent creative work swiftly and helped reach our target audience.”

Sophie Armour
Joshua Saji
,
Co-Founder
OneFluent Inc.

(5 of 5) Perfect!

“The PBN team were phenomenal to work with on our follower growth contest that we did for one of our clients, The Very Good Food Company. The campaign results either met expectations or exceeded them and they were professional and on time with everything that was promised being pristine. They made it easy to take a vision and turn it into reality.”

Joshua Saji
Ali Tabrizi
,
Director
Seaspiracy

(5 of 5) Perfect!

"We've known about PBN's services for a while now, so when our film premiered on Netflix, we knew their campaigning skills were going to be valuable in launching a petition to protect the ocean. I reached out to the team, and in a matter of days we had launched a petition gaining hundreds of thousands of signatures from around the world. Without the help from the PBN team, we wouldnt have been able to take advantage of the unique opportunity we had.”

Ali Tabrizi
Daphne Tideman
,
Chief Growth Officer
Heights

(5 of 5) Perfect!

“It was a pleasure to work with PBN. They are very collaborative and facilitated a campaign where we used their ad account to generate leads and sales. They were very responsive, full of ideas for creative and knew how to get the best out of the audience.”

Daphne Tideman
Juliet Gellately
,
Founder
Viva!

(5 of 5) Perfect!

“PBN is always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They’ve also helped with cinema ads (before COVID of course!) and billboards - and plan to keep working with them for years to come!”

Juliet Gellately
Juliet Gellatley
,
Founder
Viva!

(5 of 5) Perfect!

“PBN are always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They've also helped with cinema ads (before COVID of course!) and billboards - and we plan to keep working with them for years to come!”

Juliet Gellatley
Ocean Robbins
,
CEO and Co-Founder
Food Revolution Network

(5 of 5) Perfect!

“It was great to work closely with PBN on our flagship campaign, the Food Revolution Summit. During the core promo period for our 2020 and 2021 Summits, they helped us generate over 25,000 email opt-ins each year. We would definitely recommend working with them.”

Ocean Robbins
Dorothy Ma
,
Director of PR & Comms
OmniFoods

(5 of 5) Perfect!

“It has been a pleasure working with the PBN team - they took the time to really understand what we wanted to achieve as a new brand and have even been great supporters of ours beyond the campaign. The team is agile, creative, and collaborative in working with us and has delivered engaging, quality content time and time again.”

Dorothy Ma
Derek Sarno
,
Co-founder
Wicked Kitchen

(5 of 5) Perfect!

“Big fan of Robbie & Klaus and the whole PBN crew. We need more companies that live their values and put as much heart into their work as Plant Based News does.”

Derek Sarno
Giuseppe Federici
,
Content Creator

(5 of 5) Perfect!

“It was enjoyable working with PBN on highlighting the new McPlant burger - the brief was clear and on the day I was accompanied by PBN co-founder Robbie Lockie, and the whole experience was enjoyable - one of my highlights as a vegan creator!”

Giuseppe Federici
Sean Dollinger
,
Founder
PlantX

(5 of 5) Perfect!

“Plant Based News is the authority on plant-based living. Last year we created an awareness programme together and received thousands of new social followers. They are tremendous partners.”

Sean Dollinger
Ocean Robbins
,
CEO and Co-Founder
Food Revolution Network

(5 of 5) Perfect!

“It was great to work closely with PBN on our flagship campaign, the Food Revolution Summit. During the core promo period for our 2020 and 2021 Summits, they helped us generate over 25,000 email opt-ins each year. We would definitely recommend working with them.”

Ocean Robbins
Vikas Garg
,
CEO
abillion

(5 of 5) Perfect!

“Plant Based News is one of the most widely-read and trusted media companies promoting a plant-based future. They help keep me and millions of consumers and business leaders abreast of what’s happening in our sector. We have worked with them through sponsoring their end-of-year films as well as a new and ongoing content syndication partnership. They have, through both sponsored opportunities and editorial ones, for example their podcast, provided abillion a great platform through which to reach new audiences. We are very grateful for their support and have always enjoyed great success in our partnerships with PBN.”

Vikas Garg
James Wilkes
,
Producer
The Game Changers

(5 of 5) Perfect!

"When The Game Changers premiered in late 2019, it was important for us to maximise exposure for the film in those crucial weeks following the release. I reached out to the PBN team, and within days an interview was organised in their studio. They were very professional and left no stone unturned in the production process. I would definitely recommend working with Klaus, Robbie and the team."

James Wilkes
Sean Dollinger
,
Founder
PlantX

(5 of 5) Perfect!

“Plant Based News is the authority on plant-based living. Last year we created an awareness programme together and received thousands of new social followers. They are tremendous partners.”

Sean Dollinger
Bernat Verdigris
,
Co-Founder
Heura

(5 of 5) Perfect!

“PBN are a great partner. They are a very creative team and know how to engage with the community. They were extremely responsive and I would recommend working with them.”

Bernat Verdigris
Max Miller
,
CEO
Ready Burger

(5 of 5) Perfect!

“Working with the team at Plant Based News over the past 3 months has proven to be a great success for our business. Creating unrivaled exposure to one of our key demographics, the team has seamlessly integrated with our PR agency and internal marketing team producing professional and highly relevant content at every stage. We will be partnering on a long term basis as our businesses grow.”

Max Miller
Jonathan Edwards
,
CEO
Nuzest USA

(5 of 5) Perfect!

"As a long time fan of Plant Based News I was excited to work with the PBN team. As well as great results it was a true partnership where they were truly open to looking at how we could maximize the opportunity of each campaign. They are very responsive, creative and clearly in the relationship for the long term which has been really refreshing.”

Jonathan Edwards
Jennifer Stojkovic
,
Founder
VEGAN WOMEN SUMMIT

(5 of 5) Perfect!

"The Plant Based News team provides an unparalleled opportunity to connect to high-intent, plant-based and plant-curious audiences. Our campaign was tremendously successful in expanding the reach of The Vegan Women Summit in both the US and Europe. I would recommend their branding work to any other company or organization looking to take their marketing to the next level."

Jennifer Stojkovic
Loui Blake
,
Founder
Erpingham House restaurant

(5 of 5) Perfect!

“It is always hugely beneficial for our business to work with PBN. The service really is 360 from idea to creation, posting and reporting. The team stays in touch throughout and offers feedback and additional ideas. Overall, we would definitely recommend working with them again.”

Loui Blake
Jenny Miller, Executive Director
,
Centre For Nutrition Studies

(5 of 5) Perfect!

"We've developed a great partnership with Plant Based News. They generated over 10,000 email addresses for us when we wanted extra promotion for our online courses.”

Jenny Miller, Executive Director
Juliet Gellatley
,
Founder
Viva!

(5 of 5) Perfect!

“PBN are always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They've also helped with cinema ads (before COVID of course!) and billboards - and we plan to keep working with them for years to come!”

Juliet Gellatley
Toni Vernelli
,
Head of Communications and Marketing
Veganuary

(5 of 5) Perfect!

Veganuary is a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Veganuary approached PBN to help maintain sign-ups throughout the entire year following their successful 2020 campaign. PBN agreed a monthly retainer for 6 months sharing several pieces of content on instagram, facebook, twitter, and the newsletter. “Working with Plant Based News to promote our content and stories has been really productive for us, driving traffic to our website and sign-ups to our 31-day vegan pledge. They are very professional and took the time to understand our objectives (sign-ups rather than just brand awareness) and to explain the type of content that they knew would perform well on their platforms. I highly recommend working with them!”

Toni Vernelli
Dotsie Bausch
,
Executive Director
Switch4Good

(5 of 5) Perfect!

“Our relationship with Plant Based News has expanded our brand reach remarkably in the last year. The crew at PBN is sharp and they think outside the box, pushing buttons in people and in concepts that few have the courage to do and the results land on the champions podium every single time.”

Dotsie Bausch
Naomi Hallum
,
Managing Director
Million Dollar Vegan

(5 of 5) Perfect!

“Working with PBN to share valuable information and news of our campaigns has not only been a very beneficial experience for us as an organization, but an effortless one as well. The PBN team stays in regular contact, to guide me on how we can effectively engage their wide audiences and get the best results out of our partnership. If you’re looking for a news platform that works to understand your organization, and that takes initiative in helping you to meet your objectives, then PBN is it.”

Naomi Hallum
Sophia Halberstam
,
Marketing Manager
THIS™

(5 of 5) Perfect!

“It has been fantastic partnering with Giuseppe, Robbie & the rest of the PBN team and they’ve been incredibly supportive of our brand. We’re really selective about whom we run competitions with and are very happy with the increase in brand awareness and engagement as a result of the PBN giveaway”

Sophia Halberstam
Lisa Harrison
,
Senior Brand Manager
Norseland Ltd

(5 of 5) Perfect!

“Our partnership with PBN has definitely been fundamental to the success of the product. It’s doing so well now I’m pulling any advertising for the next few months as we can’t keep up with demand!! Would love to work with you guys again next year – we may have another product by then too!”

Lisa Harrison

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